Alexa+ Gets New Adults-Only Sassy Personality Option
Amazon AI assistant Alexa+ is expanding its personality options with a new Sassy style that uses explicit language and requires additional security checks.
Amazon's AI assistant Alexa+ is expanding its lineup of personality styles to include a Sassy option, which is for adults only. Before opting to use the Sassy personality, users will be required to go through additional security checks in the Alexa app.
The personality style will not be available when Amazon Kids is enabled. The new option joins others like Brief, Chill, and Sweet, launched last month. When you toggle on the option for Sassy in the Alexa mobile app, you're warned that the Sassy style uses explicit language.
The AI assistant explained its style: The Sassy style is built on one premise - help first, judge always. Every answer comes wrapped in wit and a well-placed roast. It will answer your question, but make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn't see coming.
The app warned that the style could contain mature subject matter. However, the AI assistant said the new option won't get into areas like explicit sexual content, hate speech, illegal activities, personal attacks, or anything that could cause harm.
The move is the latest example of how Amazon is trying to make Alexa+ more customizable, as it revamps the assistant for the generative AI era. By offering different personalities, Amazon is borrowing from a broader trend in AI, where companies have been experimenting with tone, style, and personas to make their assistants more engaging.
