Apple Set to Unveil First Foldable iPhone at September 9 Event Alongside iPhone 18 Pro

Apple is expected to debut its first foldable iPhone at a September 9, 2026, event, alongside the iPhone 18 Pro lineup and new Apple Watch models.

The launch will be the first major product reveal under new CEO John Ternus, who took over from Tim Cook on September 1. Ternus, Apple's longtime head of hardware engineering, inherits a company that analysts say lacks a proprietary frontier AI model, a gap that has drawn scrutiny as competitors like Google, Microsoft, and OpenAI push aggressively into AI-powered consumer products.

The foldable iPhone has been rumored for years. Apple has watched Samsung, Google, and other manufacturers build a market for foldable devices while staying on the sidelines. The September 9 event is expected to end that wait.

Details about the foldable's design have not been officially confirmed. Industry analysts expect a book-style form factor similar to Samsung's Galaxy Z Fold series, with a large interior display and a smaller cover screen. Pricing is expected to be significantly higher than the standard iPhone lineup.

The iPhone 18 Pro is expected to feature updated camera systems, a faster chip, and improvements to Apple Intelligence, the company's suite of on-device AI features. New Apple Watch models are also expected, with health monitoring improvements as a likely focus.

The event comes as Apple faces pressure on multiple fronts. Phil Schiller is reportedly exiting his role at the Apple App Store due to disagreements over future strategy. The company is also navigating ongoing regulatory scrutiny in Europe and the United States over its App Store policies.

Tech media including Indian Express and TechRadar reported on the anticipated September 9 event as part of their September 7 technology coverage.