Microsoft Raises Xbox Prices in Europe by Up to 200 Euros as Memory Costs Rise
Microsoft increased Xbox console prices across Europe and the UK in August 2026, with some models rising by up to 200 euros. The company cited rising memory and component costs driven by AI infrastructure demand as the reason for the increases.
Microsoft raised Xbox console prices across Europe and the United Kingdom in August 2026, extending a wave of hardware inflation that is hitting consumer electronics.
European customers are now paying between 150 and 200 euros more depending on the Xbox model. The entry-level 512GB Xbox Series S now costs 499.99 euros in the EU and 429.99 pounds in the UK. The flagship Xbox Series X has climbed to 799.99 euros and 669.99 pounds.
The European increases follow price hikes that took effect in the United States on August 1, where Microsoft raised prices by 100 to 150 dollars. The company said storage and memory costs remain under pressure.
The root cause is the AI infrastructure boom. Data centers building out AI computing capacity are consuming enormous quantities of memory chips, tightening supply and pushing up prices for the same components used in gaming consoles and other consumer electronics.
Microsoft is not alone. Sony and Nintendo have also raised hardware prices. Supply shortages and component cost pressures are emerging across multiple categories of consumer electronics.
The price increases come at a difficult time for the gaming industry. Microsoft cut 3,200 Xbox jobs earlier this year as part of a broader restructuring. Higher console prices could slow hardware sales and push more consumers toward subscription services or older hardware.
The company has not indicated when or whether prices might come down.
