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Apr 18, 202629 views2 min read

OpenAI Buys AI Personal Finance Startup Hiro in Second Fintech Acquisition

OpenAI has acquired Hiro Finance, an AI-powered personal finance startup founded in 2024, in what founder Ethan Bloch described as an acqui-hire. The app will shut down on April 20, 2026, with all user data deleted by May 13. This is OpenAI's second fintech acquisition in six months.

OpenAI Buys AI Personal Finance Startup Hiro in Second Fintech Acquisition
Source:TechCrunch

OpenAI has acquired Hiro Finance, an AI personal finance startup founded in 2024, with the company's roughly 10 employees, including founder Ethan Bloch, moving to OpenAI.

Bloch confirmed the acquisition to TechCrunch, and OpenAI also confirmed the deal. Terms were not disclosed.

Hiro Finance built an AI-driven tool for consumer financial planning. Users could input financial data to model various what-if scenarios and make decisions about saving, spending, and investing. The startup was backed by Ribbit, General Catalyst, and Restive.

The app will cease operations on April 20, 2026. All user data is scheduled for permanent deletion by May 13, 2026.

This is OpenAI's second acquisition of a personal finance management company in six months. In October 2025, OpenAI acquired Roi, another personal finance app. Industry analysts say the acquisitions are less about OpenAI entering traditional banking and more about establishing AI as a primary source for financial advice, potentially displacing banks and fintechs from their customer relationships.

Bloch has a track record in fintech. He previously founded neobank Digit, which was sold to Oportun in 2021 for more than $200 million, and Flowtown, a social media SaaS tool sold for $4.5 million.

OpenAI has been marketing ChatGPT to business finance teams and is expected to use Hiro's team to build advanced financial intelligence and scenario modeling capabilities within ChatGPT.

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