Roblox Cuts 2026 Bookings Forecast After New Safety Measures Slow Growth

Roblox shares fell after the company cut its 2026 bookings forecast, saying new safety measures and age-based account restrictions have slowed growth on the platform.

The company introduced the changes to better protect younger users, who make up a large portion of its player base. Age-based accounts limit what younger players can access and how they interact with others on the platform. While the moves were designed to improve safety, they have also reduced engagement and spending.

Roblox is pushing into AI-generated game creation as it looks for new sources of growth. The company is developing tools that let creators build games and experiences using AI, which it hopes will attract more developers and expand the range of content on the platform.

The bookings cut comes as the broader gaming industry faces pressure. Consumers are spending more carefully, and competition for attention from streaming services, social media, and other entertainment options remains intense.

Roblox has more than 80 million daily active users, most of them under 17. The company has been working to expand its appeal to older users and to grow its advertising business as a way to diversify revenue beyond in-game purchases.

The safety measures reflect broader pressure on tech platforms to do more to protect children online. Meta faced a significant legal setback in May 2026 in a New Mexico public nuisance trial over youth safety, with potential damages exceeding $375 million. Colorado lawmakers also introduced a new bill to regulate automated decision-making in areas including education and finance.