Canada Launches Financial Literacy Month 2026 With 'Talk Money' Campaign to Build Confidence

The Financial Consumer Agency of Canada (FCAC) launched its annual Financial Literacy Month campaign for November 2026, built around the theme "Talk Money."

The campaign encourages Canadians to have simple, practical conversations about money with family members, friends, and colleagues. The FCAC says research shows that normalizing these conversations, particularly among young women, leads to significant improvements in financial confidence and behavior.

Financial Literacy Month has been observed in Canada every November since 2011. The FCAC coordinates the campaign and invites organizations across the country to register their own financial literacy events and initiatives.

The 2026 campaign focuses on four main objectives. First, it aims to help Canadians build confidence by talking openly about money rather than treating it as a private or uncomfortable topic. Second, it addresses fraud prevention, encouraging people to discuss scam experiences to reduce stigma and help others recognize warning signs. Third, it prompts consumers to review their banking products, fees, and promotional offers to make sure they have the most beneficial options available. Fourth, it encourages community organizations to share resources and participate in a collective national effort.

The FCAC also highlighted the importance of reviewing financial products regularly. Many Canadians stay with the same bank accounts and credit products for years without checking whether better options exist, the agency said.

Canada's Financial Literacy Month runs parallel to similar observances in the United States, where April is designated as Financial Literacy Month. Both campaigns reflect growing recognition that financial education needs to be ongoing and accessible rather than limited to formal schooling.