Meta Launches Muse Image and Video Tools Across Instagram, WhatsApp, and Facebook
Meta has released its Muse Image generation tool and a preview of Muse Video, integrating both directly into Instagram, WhatsApp, and Facebook. The tools allow users to create AI-generated images and short video clips from text prompts without leaving the apps.
Meta has launched its Muse Image generation tool and released a preview of Muse Video, integrating both directly into Instagram, WhatsApp, and Facebook. The rollout makes AI-generated visual content available to billions of users without requiring them to download a separate app or visit an external service.
Muse Image allows users to type a text description and receive a generated image within seconds. The tool is accessible through the camera and creation menus in each app. Meta says the model was trained on a large dataset of licensed images and is designed to produce high-quality results across a wide range of styles and subjects.
Muse Video, currently in preview, extends the capability to short video clips. Users can describe a scene or action and receive a brief animated sequence. The feature is being tested with a limited group of users before a broader rollout.
The launch puts Meta in direct competition with other AI image and video generation tools, including those from OpenAI, Google, and Adobe. Meta's advantage is distribution: its platforms reach more than three billion people daily, giving Muse an immediate audience that standalone AI tools cannot match.
Advertisers are paying close attention. Meta has indicated that Muse tools will eventually be available to businesses running ads on its platforms, allowing them to generate creative assets quickly and test multiple variations without hiring a design team.
The company has also introduced content labeling for AI-generated images and videos, adding a visible tag that identifies the content as machine-generated. Meta says the labels are part of its commitment to transparency as AI-generated content becomes more common on its platforms.
Privacy advocates have raised questions about how user data is used to train and improve the Muse models. Meta says it does not use private messages to train its AI systems and that users can opt out of having their public posts used for model improvement.
