More Americans Getting Health Advice From TikTok and Instagram, Pew Study Finds
A new Pew Research Center survey published May 7, 2026, found that a growing share of adults under 50 are turning to TikTok and Instagram for health and wellness information. The study raises questions about the accuracy of health content on social media platforms. Experts say the trend creates both opportunities and risks.
A growing number of Americans are turning to TikTok and Instagram for health and wellness advice, according to a new Pew Research Center survey published May 7, 2026.
The study found the trend is most pronounced among adults under 50. Researchers say social media platforms have become a primary source of health information for many people, competing with doctors, medical websites, and traditional news outlets.
Health experts say the shift creates real risks. Social media algorithms reward content that gets engagement, not content that is accurate. Viral health trends often spread faster than the science behind them.
Recent examples include "fiber-maxxing," which involves dramatically increasing fiber intake for weight loss. Nutritionists warn that rapid increases in fiber can cause gastrointestinal problems and nutrient deficiencies. Another trend, daily apple cider vinegar shots, has been linked to tooth enamel erosion.
At the same time, researchers say social media can help people discover legitimate health information they might not have found otherwise. Some doctors and registered dietitians have built large followings by sharing evidence-based advice.
The Pew survey did not measure whether people who get health advice from social media make better or worse health decisions as a result. Researchers say that question requires further study.
The report comes during Mental Health Awareness Month, when health organizations are pushing people to seek professional support rather than relying solely on online resources.
