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Finance & Wealth
Apr 17, 202621 views2 min read

OpenAI Acquires AI Personal Finance Startup Hiro in Second Fintech Deal

OpenAI has acquired Hiro Finance, an AI-powered personal finance startup founded in 2024. The deal is an acqui-hire, meaning OpenAI's primary goal is to bring on Hiro's team. The Hiro app shut down on April 20, 2026, with all user data set for deletion by May 13.

OpenAI Acquires AI Personal Finance Startup Hiro in Second Fintech Deal
Source:TechCrunch

OpenAI has acquired Hiro Finance, an AI-powered personal finance startup, in its second fintech acquisition in six months.

The deal, confirmed by OpenAI and announced by Hiro founder Ethan Bloch, is structured as an acqui-hire. OpenAI's primary goal is to bring on Hiro's team rather than continue the product.

Hiro Finance, founded in 2024, offered AI-driven financial planning for consumers. Users could model financial scenarios based on their income, debts, and expenses. The Hiro app stopped operating on April 20, 2026. All user data is scheduled for deletion by May 13, 2026.

Bloch previously founded the neobank Digit, which sold in 2021 for more than $200 million. He said building an AI-powered financial advisor had been a goal for 15 years before the technology was ready.

OpenAI's first fintech acquisition was Roi, purchased in late 2025. The back-to-back deals signal the company's push into financial services and its intention to build AI-powered financial guidance within ChatGPT.

Industry analysts say the moves could shift how consumers seek financial advice, potentially bypassing traditional financial institutions in favor of AI tools.

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